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Account-Based
Television

Your Story on Your ICP's Big Screen.

Put your brand on Hulu, Peacock, and ESPN, in the homes of the buying committee you're trying to close. Full screen, sound on, 30 seconds of undivided attention. No DSP seat or six-figure platform commitment required.

Built to accelerate pipeline velocity and drive revenue growth.

app.spotlightiq.com
SpotlightIQ B2B CTV campaign dashboard

Every B2B Channel Is Saturated. Except One.

Your buyers stream 3+ hours every night, and only 5% are in-market today. Account-Based Television keeps you in front of the other 95%, in the one place they can't skip, mute, or block you.

95%

CTV ad completion rate

IAB

98%

of B2B decision-makers stream CTV weekly

MAGNA / LinkedIn

47.5%

of all TV viewing is now streaming

Nielsen, Dec 2025

How It Works

Four Steps. First Impressions in Days, Not Months.

Step 01

Define Your Audience

Upload a target account list, or build one by industry, company size, and job title. We match accounts to real households. No probabilistic guesswork.

Step 02

Send Us Your Spot

A 15 or 30-second video. No TV-ready production required.

Step 03

We Handle the Rest

We match your accounts to households, place your spot on premium streaming, and optimize delivery so your budget hits the right people at the right frequency.

Step 04

See Which Accounts Responded

Account-level reporting: who was reached, who visited your site, what moved in your CRM.

Not All Impressions Are Equal

B2B Social In-Feed 0.3s
Display Banner ~0s
Email 2-3s
Account-Based Television 30s

Full screen, sound on, non-skippable

100x

the attention of a display ad

A scrolled-past social ad and a 30-second CTV spot are not the same impression. Stop paying the same CPM for both.

The result: shorter sales cycles, higher win rates, and accounts that recognize your brand before the first call.

Premium streamers deliver 18% higher sustained attention vs. YouTube (VAB, Feb 2026)

Getting Started

No New Platform to Master

You don't need a DSP seat, a data contract, or a certification. Bring your accounts and your creative. We handle B2B data matching, household targeting, premium inventory, frequency management, and account-level reporting.

No weeks of onboarding. No six-figure platform commitment. Most teams are live and reaching accounts within days.

See how B2B teams use SpotlightIQ →

You bring

Your target accounts or firmographics
Your creative

We handle the rest

B2B data matching
Household-level targeting
Premium inventory sourcing
Frequency management
Campaign optimization
Account-level reporting

Premium Streaming. Not Remnant Inventory.

Every impression runs on the platforms your buyers chose to watch. Not long-tail apps, backfilled FAST channels, or inventory your ABM platform quietly outsourced to an exchange.

Runs on

HuluPeacockESPNDisney+MaxNetflixParamount+ABCNBCCBSFoxCNNCNBCFXFox SportsHuluPeacockESPNDisney+MaxNetflixParamount+ABCNBCCBSFoxCNNCNBCFXFox Sports

Your Budget Goes to Real Viewers. Not Bots.

When impressions run through middlemen and resellers, fraud follows. SpotlightIQ sources inventory as close to the publisher as possible, filtering out fraud-prone placements before your budget touches them. Every dollar goes to a real person watching real content on a real screen.

Sound Familiar?

We've proven 15+ frequency works. The struggle is getting there with quality.

- B2B Marketing Leader

I shouldn't need a $150K ABM platform just to run CTV against my target accounts.

- VP Marketing, Mid-Market SaaS

We're running CTV through our ABM platform and have no idea where the impressions are actually landing.

- Director of Demand Gen, Enterprise Software

See If Account-Based Television Fits Your GTM

30 minutes. No commitment. We'll walk you through how Account-Based Television works and whether it fits your GTM motion.