Cookie Signal Loss & The CTV Advantage
Last week we focused on targeting. But this week we wanted to back up a bit and think about what cookie signal loss can mean for brands....
top of page
Resources & Insights
4 min read
Cookieless Targeting in Connected TV
As Connected TV (CTV) continues redefining how audiences consume content, marketers face unique challenges and opportunities to reach...
3 min read
First-Party vs. Third-Party Data
Brands of all sizes increasingly turn to data-driven advertising to stay relevant and practical in today's competitive landscape. The...
3 min read
Leaning on AI is Only as Good as the Trainer
Artificial Intelligence (AI) plays a pivotal role in crafting marketing strategies, particularly in paid advertising on platforms like...
2 min read
The Great Social Media Shift (to CTV)
Strategic allocation of marketing budgets has become increasingly crucial. Ongoing technical issues at Meta have caused disruptions and...
3 min read
CTV and Performance Marketing
Connected TV (CTV) has emerged as a significant player in the evolving digital marketing landscape, presenting brands with unique...
3 min read
Streaming Platform Ads - Coming Full Circle
As advertisers in today's fast-evolving digital landscape, understanding the shift towards ad-supported subscription tiers in streaming...
4 min read
Linear vs. CTV Advertising - Pros & Cons
In today's fast-evolving advertising world, the shift towards digital platforms is continually steaming ahead. When choosing between...
bottom of page