Purpose-Built for B2B. Nothing Else.
SpotlightIQ exists because CTV is fundamentally different from every other digital channel, and B2B marketers deserve a partner who treats it that way.
Why We Started
Our Founder spent two decades in programmatic advertising and CTV, working both brand and agency sides across B2B, CPG, entertainment, retail, and insurance. The problem was always the same. CTV was being bought and measured with the same tools built for banner ads. Modern DSPs treat a 30-second, full-screen, sound-on TV spot the same as a display impression. It is not the same. CTV costs more, delivers more, and deserves dedicated attention.
SpotlightIQ was founded in 2024 to democratize access to CTV for all brands and give CTV the attention it deserves. Then we saw how much worse the problem was for B2B marketers: opaque platform bundles, no account-level visibility, and no one building for their needs. That realization sharpened our focus and led to the platform we have built today.
Make Premium CTV Accessible to B2B
B2B marketing teams deserve access to premium Connected TV without a platform commitment, a data contract, or a DSP seat. Bring your target accounts and your creative. We handle the rest.