The Spotlight Approach

CTV’s massive growth potential demands a customized approach – and masters of the channel. Here’s what you’ll get from working with SpotlightIQ.

CTV Expertise

With deep roots in programmatic and years of experience helping brands tap into (and measure) CTV’s power to connect with new audiences, SpotlightIQ’s track record stands apart.

Network Curation

Each brand’s goals and audiences are unique; each should have a customized CTV portfolio to match. SpotlightIQ builds custom bidding algorithms and platform packages for every single client.

Perpetual Growth

Our CTV campaigns are always-on to capture continuous net-new audiences – and provide superfuel for your full portfolio of advertising campaigns.

How the SpotlightOS Powers
TV Advertising Growth

Audience
Shaping

Great data powers ROI-rich audience targeting. Our proprietary 1PD1 approach uses your own data and supplements with 3PD as needed to focus your budget on your best new users.

Creative That Connects

Whether it’s refining existing content or using our world-class network of producers for new messaging and creative concepts, we’ll make sure your brand puts its best foot forward.

Inventory
Curation

Open Marketplace and PMP audiences look affordable but come with waste and fluff. Let us find the exact audience pockets that fill your funnel with revenue potential.

Custom Bidding Algorithms

Turnkey platforms don’t take your data – or goals – into account. Spotlight uses your precious website, CRM, and sales data to carve unique bidding strategies exclusive to your brand.

Audience
Extension

Did you know reaching CTV viewers on their mobile devices with video can increase campaign effectiveness?

Integrated Feedback Loops

No channels work in a silo; don’t settle for flat reporting. We partner with attribution systems and existing agencies to show CTV’s incrementality and cross-channel lift.

Industry-Best
Insights

What is CTV’s impact on your bottom line? Why are certain messages resonating? Which geos should draw more of your attention? We deliver those answers – and the why to go with them.