Resources & Insights

3 min read

Cookie Signal Loss & The CTV Advantage

Last week we focused on targeting. But this week we wanted to back up a bit and think about what cookie signal loss can mean for brands....

4 min read

Cookieless Targeting in Connected TV

As Connected TV (CTV) continues redefining how audiences consume content, marketers face unique challenges and opportunities to reach...

3 min read

First-Party vs. Third-Party Data

Brands of all sizes increasingly turn to data-driven advertising to stay relevant and practical in today's competitive landscape. The...

3 min read

Leaning on AI is Only as Good as the Trainer

Artificial Intelligence (AI) plays a pivotal role in crafting marketing strategies, particularly in paid advertising on platforms like...

2 min read

The Great Social Media Shift (to CTV)

Strategic allocation of marketing budgets has become increasingly crucial. Ongoing technical issues at Meta have caused disruptions and...

3 min read

CTV and Performance Marketing

Connected TV (CTV) has emerged as a significant player in the evolving digital marketing landscape, presenting brands with unique...

3 min read

Streaming Platform Ads - Coming Full Circle

As advertisers in today's fast-evolving digital landscape, understanding the shift towards ad-supported subscription tiers in streaming...

4 min read

Linear vs. CTV Advertising - Pros & Cons

In today's fast-evolving advertising world, the shift towards digital platforms is continually steaming ahead. When choosing between...