top of page
Resources & Insights
3 min read
An Evolutionary Tale
A significant transformation has unfolded over the past few years in the dynamic landscape of television. The shift from traditional...
3 min read
Understanding MFA
The dialogue around Made For Advertising (MFA) websites has garnered significant attention in programmatic advertising. These sites,...
3 min read
Artificial Intelligence (AI) vs. Machine Learning (ML) - Understanding the Differences
Here at SpotlightIQ, we are big believers in utilizing Artificial Intelligence (AI) in campaign work and the company's day-to-day...
2 min read
What is FEP (Free Episode Player)? - The Future of Advertising
How we consume content has dramatically changed in today's rapidly evolving media landscape. One significant player in this...
3 min read
What is FAST (Free Ad Supported TV)? - The Future of Advertising
FAST, or Free Ad-Supported Television, represents a significant evolution in how we consume television content in the digital era. It's a...
4 min read
10 Tips for Choosing a CTV Partner
The OTT landscape can be a complex one to navigate. Consumers have a dizzying choice of platforms to consume their favorite content....
3 min read
What is CTV (Connected TV)? - The Future of Advertising
SpotlightIQ can help you win at Connected TV. Let's start a conversation today. In the digital transformation era, traditional...
3 min read
What is OTT (Over-The-Top)? - The Future of Television
In today's rapidly evolving digital landscape, how we consume television and video content has undergone a revolutionary transformation. ...
bottom of page