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Resources & Insights


4 min read
Linear vs. CTV Advertising - Pros & Cons
In today's fast-evolving advertising world, the shift towards digital platforms is continually steaming ahead. When choosing between...

3 min read
An Evolutionary Tale
A significant transformation has unfolded over the past few years in the dynamic landscape of television. The shift from traditional...

3 min read
Understanding MFA
The dialogue around Made For Advertising (MFA) websites has garnered significant attention in programmatic advertising. These sites,...

3 min read
Artificial Intelligence (AI) vs. Machine Learning (ML) - Understanding the Differences
Here at SpotlightIQ, we are big believers in utilizing Artificial Intelligence (AI) in campaign work and the company's day-to-day...

2 min read
What is FEP (Free Episode Player)? - The Future of Advertising
How we consume content has dramatically changed in today's rapidly evolving media landscape. One significant player in this...

3 min read
What is FAST (Free Ad Supported TV)? - The Future of Advertising
FAST, or Free Ad-Supported Television, represents a significant evolution in how we consume television content in the digital era. It's a...


4 min read
10 Tips for Choosing a CTV Partner
The OTT landscape can be a complex one to navigate. Consumers have a dizzying choice of platforms to consume their favorite content....


3 min read
What is CTV (Connected TV)? - The Future of Advertising
SpotlightIQ can help you win at Connected TV. Let's start a conversation today. In the digital transformation era, traditional...
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